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Hublot's Unico Experience Revolutionizes Timepiece Customization


Leo Gonzalez

May 17, 2024 - 18:13 pm


The Unforgettable Unico Experience: Hublot's Ode to Craftsmanship and Innovation

Embark on an enthralling expedition into the heart of watchmaking artistry with the Unico Experience, a journey meticulously devised to showcase the in-house chronograph movement by Maison Hublot. This digital endeavor provides an interactive platform for patrons to delve into Hublot's profound dedication to artisanal skill and futuristic technology while honoring the acclaimed Art of Fusion that defines the brand's ethos.

A Voyage Through Time and Technology

NYON, Switzerland, May 17, 2024 (PRNewswire) – Renowned for their relentless pursuit of innovation, Hublot transcends traditional boundaries to explore realms previously untapped, inviting enthusiasts to share these experiences with their esteemed clientele. The Unico Experience offers an opportunity to submerge oneself in a mesmerizing digital environment, accessible across various devices, to observe the fine art of crafting timepieces integrated with the in-house Unico chronograph movement. Throughout their exploration, virtual guides—expert watchmakers at the heart of the Manufacture in Nyon—will lend their voice and expertise, providing insight into the intricate world of Hublot's horological craftsmanship. This exclusive initiative will only be available for a limited period, from the 14th to the 18th of May, 2024.

The Unico Experience is more than a spectacle; it is an educational haven where every element is crafted to maximize engagement and connectivity between the guest and the maker. The 3D rendering of the Unico chronograph movement affords visitors a detailed comprehension of the calibre HUB1280's operational dynamics post-assembly.

Craft Your Own Timepiece

Thereon, the experience matures with an exclusive twist as guests reach the culmination of their visit. Here awaits a specialized configurator, a digital tool allowing the guests to design a bespoke chronograph of their own. The possibilities are seemingly limitless—ranging from material selection for the case, to color options for the bezel and dials, down to the strap varieties. The end product is a testament to one’s aesthetic and personal style, with an added perk of engraving a name, initials, or a significant date as a symbol of personalization.

In collaboration with Epic Games, LVMH Group has infused life into Hublot's expertise using Unreal Engine's spectacular visual capability alongside MetaHuman's inventive technology. This collaboration pioneers a new realm where the craftsmanship of Hublot is distilled into a format that gifts users with an insightful and manipulatable experience into Swiss watchmaking.

A Message from the CEO

Ricardo Guadalupe, the CEO of Hublot, expresses their enthusiasm: “At Hublot, we are elated to inaugurate the Unico Experience, a profound manifestation of our dedication to pioneering and superiority in horology. This captivating journey not only illuminates our cherished Unico in-house chronograph but provides a distinctive occasion for our revered collectors to liaise with our master watchmakers. The configurator is a groundbreaking moment, offering our guests the liberty to tailor their very own Big Bang. This event signifies our continuity in delivering innovation and customized opulence for our esteemed clientele."

Discover the Unico Experience

The Hublot Legacy

Situated in Nyon, Switzerland, Hublot, established in 1980, disrupted the watch industry with an unprecedented concept—combining a gold case with a rubber strap emulating a ship's porthole design, which in French is epitomized as 'hublot.' Such ingenuity has since morphed into the brand's architectural and methodological hallmark, known today as the Art of Fusion, which marries historical grandeur, innovative design, handcrafting expertise, and pioneering materials.

The Hublot identity was further solidified in 2005 with the introduction of the Big Bang collection. This collection was a testament of unorthodox mastery in complications, movement manufacturing, and use of cutting-edge materials like carbon, titanium, ceramic, and sapphire subsequently developed to extreme specifications.

This relentless approach towards innovation is encapsulated in Hublot's philosophy of 'Being First, Unique, and Different'. This ethos has since paved the way for other original collections, such as Classic Fusion, Spirit of Big Bang, Square Bang, and Manufacture Pieces. Each collection showcasing exceptional craftsmanship both in materials such as Magic Gold, brightly-colored ceramics, and sapphires, and in manufacturing movements like Unico chronograph, Meca-10, and sophisticated complications including Tourbillon, Cathedral Minute Repeater and specially crafted Manufacture Pieces movements.

In addition to watchmaking, Hublot's domain spans across powerful partnerships extending to global football. This passion is expressed through their slogan 'Hublot Loves Football' at premier sporting occasions like the FIFA World Cup™, Premier League, UEFA Champions League, and UEFA EURO™, and via their reputed ambassadors. Hublot's zeal for football transcends into the spheres of art, design, music, sport, culinary arts and sailing. Moreover, their commitment to pertinent global issues is reflected in environmental initiatives in conjunction with projects such as SORAI and Polar Pod.

In perfect synchrony with the company's ardor and values are Hublot's over 135 stand-alone boutiques spread worldwide, which conceive an exquisite space for customers, in addition to the sophisticated platform provided on the e-commerce website.

Engage with Hublot's Digital Era

To catch a glimpse of this digital era in horology, viewers are invited to watch the captivating video below, which brings the Hublot Unico Experience to life: Watch the Hublot Unico Experience Video

For a glimpse into the splendor and intricacies of the Unico Experience, interested individuals may peruse the official photographs through the following links:

The narrative of Hublot is one of perpetual momentum and devotion to not just upholding traditional Swiss watchmaking but pushing it into the future, where experiences such as the Unico Experience are just the beginning. In the unfolding chapters of Hublot's history, the confluence of digital technology and artisanal dexterity sets a new standard, inviting the world to participate actively in a legacy of precision, beauty, and innovation.

The commitment of Hublot's leadership, such as Ricardo Guadalupe, along with its talented team of watchmakers, to exceed expectations reflects the potential of the luxury industry to remain relevant and awe-inspiring even in an increasingly digital era. These efforts shaping the watch industry's trajectory grant Hublot its storied place, balancing a profound respect for tradition with a fearless embrace of progression.

Through the Unico Experience, Hublot achieves more than just an exposition of its technological and design prowess—it fosters a deeper connection with its audience. By blurring the lines between the physical and virtual, the watchmaking giant invites patrons to be partners in the creation process, empowering them with information, choice, and a platform to express individuality.

The Unico Experience is not only a standout event in the watchmaker's calendar, but it encapsulates the essence of what Hublot stands for—an amalgamation of the past, present, and future, a testament of the brand's dynamic nature that never ceases to innovate. It symbolizes the magic that happens when visionary leadership, state-of-the-art technology, and creative genius intersect.

As the date for this exclusive event approaches, the anticipation amongst watch enthusiasts and collectors grows. The Unico Experience represents a rare chance to witness first-hand the dynamic interplay between traditional watchmaking techniques and avant-garde technology, and to personally contribute to the design of a timepiece that epitomizes one's persona.

Hublot's invitation to partake in this unique digital adventure underscores its dedication to not only designing and constructing luxury timepieces but also delivering unparalleled experiences that resonate with clients on a personal level. Such practices set the standard for a future where customer engagement and satisfaction drive innovation in luxury markets.

For those fortunate enough to witness the Unico Experience, it promises to be a watershed moment—a blend of education, personalization, and the prestige of owning a Hublot watch tailored by oneself. It's an intimate encounter with the core of Hublot's philosophy, a tactile affirmation of the Art of Fusion where every choice reflects a dialogue between the wearer and the artisanship of Hublot.

With the Unico Experience, Hublot pioneers the digital frontier of luxury watchmaking, ensuring its cherished creations continue to be more than just timekeepers but rather symbols of innovation, personalized luxury, and timeless art.

Hublot remains committed to exceeding the standards of luxury and personal expression in every creation, promising a future where the synthesis of material, design, technology, and personal storytelling is seamless. The Unico Experience serves as a beacon of this commitment, lighting the way for a future rich with possibilities.

The extraordinary journey offered by the Unico Experience awaits—where every participant is guaranteed to emerge with a deeper understanding of watchmaking and a heightened appreciation of what makes Hublot watches truly exceptional: a legacy, a craft, and a visionary approach to what a timepiece can represent.

This revolutionary event is central to Hublot's mission of merging tradition with evolution and sustaining the delicate balance between the two. It's an innovation that resonates with the innermost desires of the modern connoisseur—connecting, customizing, and celebrating the mastery that goes into creating every Hublot timepiece.

As Hublot forges ahead, leading the way in digital integration and cutting-edge horological experiences, the Unico Experience stands out as a pinnacle of their creative prowess—a testament to the future of luxury and a landmark in Hublot's celebrated journey.