Innovation

BurgerFi Launches Innovative Customizable Sauce Experience with HEINZ REMIX™ Machine

FORT LAUDERDALE, Fla., March 29, 2024 (PRNewswire) – Culinary innovation takes center stage as BurgerFi International, Inc. introduces an unprecedented feature to its dining experience – the HEINZ REMIX™ Machine. Situated at the bustling location of 4343 N Ocean Blvd, Lauderdale-By-The-Sea, FL 33308, BurgerFi stands as the first-ever brand to allow consumers the exciting opportunity to create their own signature sauce blends right within the restaurant.

As pioneers in the fast-casual landscape, BurgerFi is catering to its devotees, affectionately known as Fi-natics, by empowering them to lead their taste adventures. Accompanied by BurgerFi's renowned French fries, known for their fresh-cut, crispy crunch, and hand beer-battered onion rings, customers can venture into a world of flavor to heighten their dining experience.

A Revolutionary Dining Experience

"At BurgerFi, we recognize the evolving desires of our guests who continue to seek out unique culinary experiences," expressed Carl Bachmann, CEO of BurgerFi International. "The introduction of the HEINZ REMIX™ machine at our Lauderdale by the Sea location is not just innovation; it’s a gateway for us to engage with our customers and gain insights into their evolving tastes".

The brand's initiative in launching this high-tech condiment platform perfectly captures the essence of personalized dining – a growing trend among food enthusiasts. With the HEINZ REMIX™ machine's inauguration, BurgerFi steps onto the forefront of restaurant customization, setting a new standard for customer experience.

Customization at Your Fingertips

The breakthrough HEINZ REMIX™ machine harnesses the power of Internet of Things (IoT) technology to offer a fully customizable sauce dispensing system. Encouraging creativity, the digital dispenser provides more than 200 different sauce combinations at the tap of a screen. Diners can select from a variety of "bases" including classic HEINZ Ketchup SIMPLY, rich HEINZ Ranch, creamy HEINZ Mayo, and smoky HEINZ BBQ Sauce.

Enhancing the dynamic culinary journey, guests can amplify their chosen base with flavorful "enhancers" such as the fiery Jalapeño, the aromatic Smoky Chipotle, the tangy Buffalo, and the sweet Mango. With the ability to control the intensity of these add-ins, each patron can engineer a sauce which perfectly aligns with their personal palate, whether they desire a slight hint of heat or a robust burst of flavor.

BurgerFi's Pursuit of Innovation

"Our chef-crafted sauces have always been a defining characteristic of the BurgerFi brand," stated Cindy Syracuse, CMO of BurgerFi. "Expanding on our unique offerings with the capabilities of the HEINZ REMIX™ machine aligns with our commitment to constant improvement. Whether our guests favor the spiciness, the sweetness, or the smokiness in their meals, BurgerFi is ready to satisfy their taste buds."

This latest introduction signifies more than a novel feature—it embodies BurgerFi's commitment to enhancing the 'better burger' experience in a way that resonates with contemporary consumer desires for individuality and customization in their food choices.

Expansion Plans and Future Outlook

Following this exciting debut, plans are already in motion to replicate this innovative experience across multiple locations. In the upcoming months, BurgerFi and Heinz are set to launch four additional HEINZ REMIX™ Machines. These will be accessible to burger enthusiasts in Delray Beach on West Atlantic Ave, Pembroke Pines in City Center, West Boca Raton in Uptown, and West Palm Beach in Rosemary Square.

The expansion ensures that more guests can access this revolutionary offering and craft their perfect sauce pairings, whether they are dining in, picking up, or opting for delivery. BurgerFi ensures convenience with simple online ordering through their website and mobile app, enhancing the overall guest experience.

Elevating Convenience and Reward

Diners are encouraged to indulge in these fresh gastronomic delights and rediscover their BurgerFi favorites. Whether for dine-in, takeaway, or delivery, the ease of ordering is unparalleled with the BurgerFi website and the dedicated BurgerFi app. Newcomers to the app can expect a welcome treat – free fresh-cut fries with their first order, a testament to BurgerFi's ethos of rewarding customer loyalty and enhancing value for every guest.

The embrace of digital technology not only caters to the convenience-savvy consumer but also reflects BurgerFi's keen understanding of the importance of an interconnected dining ecosystem that spans from online to in-person experiences.

Honors and Acclaims

BurgerFi International does not merely innovate; it excels. The esteemed brand has been showered with accolades, establishing its position in the culinary sphere. Renowned for its authentic, all-natural, and quality food offerings, BurgerFi's legacy has been further cemented by the recent honors it has received. The company was lauded as "The Very Best Burger" at the 2023 edition of the SOBE Wine and Food Festival. Its reputation soared further when it clinched the title of #1 "Best Fast Food Burger" in USA Today's 10 Best Readers' Choice Awards.

The commendations continued as BurgerFi was also named "Best Fast Casual Restaurant" in USA Today's 10 Best 2023 Readers' Choice Awards for the third consecutive year. The chain additionally secured a spot on Fast Casual's Top Ten Brands for a notable ten consecutive years – a streak illustrating its consistent delivery of excellence and customer satisfaction.

Visual Storytelling and Media Engagements

For those seeking a visual accompaniment to this story, an array of photographs is available for perusal at the provided Dropbox link, viewable here. These images capture the essence of what makes BurgerFi a trailblazer in the fast-casual dining sector, reflecting the lively atmosphere and innovative offerings that have become hallmarks of the BurgerFi experience.

Members of the media who wish to dive deeper into the story of BurgerFi's sauce revolution or who require more information can reach out directly to the media contact provided. BurgerFi International's commitment to transparency and open communication is reinforced through these channels, ensuring information accessibility and facilitating discourse around their brand evolution.

Your Gateway to Customization Awaits

Embracing the spirit of personalization in flavor and taste, BurgerFi's partnership with Heinz in launching the HEINZ REMIX™ Machine is more than just a novel idea – it's a movement, a redefining of the fast-casual dining experience, and a fresh way to connect with an ever-evolving customer base.

As this culinary journey unfolds, it furthers the narrative of a brand that is not afraid to push boundaries and innovate. This approach to bespoke dining marks the beginning of a new chapter in BurgerFi's story, one that is clearly set to tantalize the taste buds of patrons and encourage them to play an active role in their food journey.

BurgerFi's Commitment to Excellence

Within the walls of each BurgerFi location lies a commitment to excellence that goes beyond the food. The dedication to providing a superior experience is evident in every aspect of the brand's operations, from sourcing high-quality, all-natural ingredients to implementing cutting-edge technology that redefines the standards of customer engagement.

As BurgerFi continues to chart a course in the food industry, it reinforces the notion that passion, creativity, and a focus on the customer are the key ingredients to crafting a successful and esteemed brand.

The Future is Saucy

With the introduction of the HEINZ REMIX™ Machine and the planned expansion of this innovative concept to additional locations, BurgerFi is setting a tone for the future—a future where customization is not a luxury, but a standard expectation. As BurgerFi spearheads this shift in the culinary realm, it heralds a new era for fast-casual dining, one where every customer's preference is not just recognized but celebrated.

This is more than just customized sauces—it's the democratization of dining, where every guest has the power to create their unique dining narrative. BurgerFi, in embracing this ethos, makes a compelling case for its position as a leader in the food service industry.

Connect with BurgerFi

To embark on this savory adventure and discover the plethora of possibilities within BurgerFi's innovative sauce technology, visit www.BurgerFi.com for more information. Access to their digital ordering system and the BurgerFi app is readily available, ensuring that the exclusive gastronomic experience of BurgerFi is just a few clicks away.

Guests are invited to become co-authors of their flavor stories, to share their creations, and to delight in the unique community that BurgerFi continues to nurture with each new offering. The intersection where innovation meets tradition, where technology enhances taste, is where you'll find BurgerFi, innovating one sauce at a time.

Contact and Discover More

Anyone with inquiries or a thirst for further information can contact BurgerFi International's media liaison, Brianne Barbakoff, via email at [email protected] or by phone at 305.333.2809. Their commitment to fostering relationships with customers and media alike reflects their dedication to maintaining an open line of communication and ensuring the BurgerFi story is shared widely.

As BurgerFi continues to grow and evolve, their journey is not just about selling burgers—it's about creating an experience that resonates on a personal level with each guest, emphasizing that at BurgerFi, you have the freedom to craft your taste, your way.

About BurgerFi International

BurgerFi hails as a chef-founded brand, driven by an unwavering commitment to delivering fresh, all-natural, and quality foods across all locations, whether in-store or through various delivery services. Recognized and awarded multiple times, BurgerFi's name has become synonymous with excellence in the fast-casual dining sector. This statement of intent, coupled with a series of innovative endeavors, crowns BurgerFi as a significant player on the culinary scene, continually responding to and exceeding customer expectations.

Final Thoughts

As BurgerFi embarks on this exciting new chapter with the HEINZ REMIX™ Machine, it reinforces its status as an industry trailblazer—constantly in pursuit of novel ways to serve its customers. Through such ventures, BurgerFi strengthens its bond with patrons, offering them the reins to their dining destiny. This level of engagement and interactivity is what sets BurgerFi apart, assuring that every visit to their establishments is not just a meal but an experience to remember.